All Photos: Courtesy of ZEGNA

Hot on the heels of this year’s World Cup season, luxury heritage brand ZEGNA has announced Paris Saint-Germain’s star forward, Ousmane Dembélé, as its new Global Brand Ambassador.

Following years of collaboration between the award-winning footballer and the prestigious brand, Dembélé’s role will involve appearing at brand-centered events, in addition to sporting the brand at key outings.

Sharing his excitement on the announcement, the 29-year-old star—and 2025 Ballon d’Or winner—stated: “I am so happy to officially join the ZEGNA family as an ambassador. For me, the clothes tell a story that echoes the game: collective effort, precision, and a passion for excellence. I always feel my best when I am wearing ZEGNA.”

In the new campaign featuring him as the brand ambassador, Dembélé is seen practicing with a soccer ball while wearing a tonal two-piece ensemble: a shirt-sleeved knit top, flat-front trousers, and brown nubuck laceless sneakers.